Capabilities

What we do really well:

Strategy

  • Brand Story, Voice & Messaging
  • Creative Direction
  • Marketing & Outreach Strategy
  • Commerce Strategy
  • Content Strategy
  • Digital Strategy
  • Technical Strategy
  • Engagement Strategy
  • Experience Strategy
  • Product & Concept Definition
  • Go-To-Market Strategy
  • Product Launches
  • Business Opportunity Analysis & Growth Hypothesis
  • Business Governance & Workflow Audits
  • Positioning & Value Proposition
  • Strategic Vision & Roadmapping
  • Market Research & Competitive Analysis
  • User Research, Definition & Validation
  • Personas Development & Journey Mapping
  • User & Usability Testing

Design

  • Responsive Web Design
  • E-commerce Design
  • Web App Design
  • User Experience (UX) Design
  • User Interface (UI) Design
  • Wireframing & Prototyping
  • Art Direction
  • Brand Identity
  • Brand Guidelines
  • Type Design
  • Brand Asset Creation
  • Merch Design
  • Illustration
  • Event Materials
  • Print Collateral
  • Packaging Design
  • Signage & Wayfinding
  • Motion Graphics

Production

  • Animation
  • Production & Studio Design
  • Photography
  • Scripting
  • Videography
  • Post-production editing & sound mixing
Our equipment:
• Canon C200, Canon 5D Mark IV w/ CLOG
• Sigma Lenses: 18-35mm f/1.8, 85mm f/1.4, 35mm f/1.4, 105mm Macro
• Zacuto C200 EVF Recoil Pro Shoulder Rig
• DJI Ronin-S Gimball
• Falcon Eyes RX-24TDX 150W Roll-Flex LED with Honeycomb Grid Softbox
• Dracast Bi-Color LED Lights w/ Softboxes
• Yongnuo RGB Led Wand
• RODELink Wireless Lavalier Mics
• Zoom H6 Recorder
• Rhino Camera Gear 42" Slider with ARC II 4-axis motorized head and focus
• QNAP 8-BAY NAS w/ BackBlaze Backups

Development

  • E-commerce Development
  • Website Development
  • Web App Development
  • Content Management Systems (CMS)
  • Customer Relationship Systems (CRM)
  • Order Management Systems
  • Quality Assurance
  • Data Architecture
  • Data Asset Management
  • Crawlers
  • API Integrations
  • Custom Technology
Our tech stack:
• HTML, CSS / Sass, Javascript
• PHP
• MySQL
• Laravel / Livewire / Alpine.js / Tailwind
• WordPress CMS for content sites
• DigitalOcean, Linode, Cloudflare, AWS
• Forge server management and deployment
• MailGun, Twilio
• Stripe, Square
• NewRelic, Sentry, Healthchecks
• GitHub code repos

Marketing & Advertising

  • Search (Organic & Paid)
  • Email Marketing (Campaigns & Automation)
  • Social Marketing
  • Mobile Marketing
  • Experiential Marketing
  • Interactive Marketing
  • Digital Advertising (Retargeting/Remarketing, Geotargeting, Audience Targeting, Predictive Targeting)
  • Print & Editorial
  • Direct Mail
  • Billboards
  • Broadcasting

What we’ve recently learned and are ready to do more of:

  • 3D Modeling
  • Retail Design
  • Influencer Marketing Strategy & Management
  • Affiliate Marketing Strategy & Implementation

What we don’t do:

What does this mean?
We follow three simple rules when it comes to picking which projects to take on.

  1. We only spend your money doing work we’re good at, that will actually produce results – revenue, efficiency, eyeballs, or some other business objective.
  2. We only spend our time doing work that will make our brains’ appetites happy and pay to sustain our careers.
  3. We only forge direct client relationships, and only with people who trust us and support these simple rules.

After over a decade in the business, we’ve started compiling this list of specific things that never let us stick to the above three rules. The list changes as we continue to learn.

Things we don’t do:

  • Whitelabeling for other agencies
  • Maintain or extend website code from developers outside of our team
  • Do work in exchange for sweat equity, business shares, or other nonmonetary payments
  • Native Mobile Apps or Native Software Development
  • .NET, Python, Ruby, Swift, Java, Go, C#, etc. (we’re strictly PHP)
  • Drupal, Joomla, Magento, HubSpot CMS, Concrete CMS, etc. (we’re strictly WordPress)
  • CakePHP, CodeIgniter, Symfony, etc. (we’re strictly Laravel)
  • Black Hat SEO tactics
  • Telemarketing

 

If you are a web shop specializing in languages, content management systems, or frameworks that we don't work with, and want to get on a list of shops we can refer to, email hello@fusedagency.com with your deets and mention this footnote in the subject line.

Services we don’t specialize in but partner with people who do:

  • Book or Magazine Design
  • Fabrication
  • Immersive Experiences
  • Extended Reality (XR) covering AR, VR & MR
  • Zero UI & Voice
  • AI & Machine Learning
If you are an agency specializing in these services and want to contract with us, introduce yourself at hello@fusedagency.com and mention this footnote in your subject line.

What we can’t do:

Well, we haven’t come across anything we can’t do, so the ball is in your court. Have something to challenge us with? Fill us in on the deets via email at newbiz@fusedagency.com